Subscribe via RSS Feed Connect on Pinterest Connect on Google Plus Connect on Flickr Connect on LinkedIn Connect on YouTube

Tag: marketing

Top 5 Video Marketing Mistakes Brands Make (and how to avoid them)

July 31, 2019 0 Comments
Top 5 Video Marketing Mistakes Brands Make (and how to avoid them)

Video marketing is an awesome way to reach out and engage multiple users all at the same time. Videos have a startling effect on the human psyche that gives brands the immense power to engage visually and emotionally. When you see a video that is relatable or resonates a common pain point that you’ve faced […]

Continue Reading »

The 6 Most Popular Types of How-to and Explainer Videos

July 31, 2019 0 Comments
The 6 Most Popular Types of How-to and Explainer Videos

Most types of how-to and explainer videos are created to teach the viewer how to do something specific or to explain a specific concept that can’t accurately be summed up in a short, general-purpose video or a “talking head” vlog. We all know there are millions of video ideas floating around. While business-related videos should serve to […]

Continue Reading »

Benefits of Video Marketing – 3 Unexpected Reasons to Market with Videos

July 31, 2019 0 Comments
Benefits of Video Marketing – 3 Unexpected Reasons to Market with Videos

If you are thinking about adding interactive videos to your marketing strategy, bravo! You have made the right decision. The use of videos as a marketing tool is becoming increasingly popular and for good reason. Beyond the obvious benefits of video marketing, like the search engine optimization (SEO) benefits of video, easy delivery of your marketing message, increased […]

Continue Reading »

The 5 Absolute Worst Video Marketing Mistakes (and How to Avoid Them)

July 31, 2019 0 Comments
The 5 Absolute Worst Video Marketing Mistakes (and How to Avoid Them)

Video marketing has become a huge part of business-to-consumer (B2C) marketing. With every passing day, video marketers are getting more experienced and savvy, but many businesses who are just beginning to experiment with video are still making the worst video marketing mistakes, which are easy to avoid with a little pre-planning and thought (and knowing […]

Continue Reading »

Making a Whiteboard Video for Business – 4 Ways to Ensure Its Success

July 31, 2019 0 Comments
Making a Whiteboard Video for Business – 4 Ways to Ensure Its Success

Making a whiteboard video for business marketing and training is a well-established trend in video marketing. Explainer videos are an easily sharable way to introduce your business, your brand or a specific concept to the world. Businesses the world over utilize explainer videos as they’re much more engaging than a long page of text. Be […]

Continue Reading »

3 Ideas to Kick-start Small Business Video Marketing Creativity

July 31, 2019 0 Comments
3 Ideas to Kick-start Small Business Video Marketing Creativity

I have news for you: creative small business video marketing ideas don’t have to look, sound and smell like video advertising! The explosion of social media means that businesses now know a lot more about their customers. It also means that businesses both large and small are under pressure to make that great first impression with their […]

Continue Reading »

The 7 Most Important Rules of Advertising with Video

July 31, 2019 0 Comments
The 7 Most Important Rules of Advertising with Video

Advertising with video is potentially the most powerful marketing method on the Internet today but many small business owners shy away from video marketing because they either don’t understand the benefits or they simply don’t know how to make videos. I can fully understand their hesitation; no one wants to invest time, effort and money […]

Continue Reading »

Local SEO and Why It’s Important to Your Tourist Attraction, Tour or Tourism-Based Business

May 7, 2019 0 Comments
Local SEO and Why It’s Important to Your Tourist Attraction, Tour or Tourism-Based Business

Local search is powerful for small businesses, with 97% of people searching online to find a local business. This means if you aren’t fully optimized, you could be missing out on a lot of potential customers visiting your tourist attraction, tours or travel-related business. Google My Business The starting point of Local SEO is making […]

Continue Reading »

Video Marketing for Small Business – Why and How to Use Video Content

June 19, 2017 0 Comments
Video Marketing for Small Business – Why and How to Use Video Content

In today’s competitive environment, the #1 focus for any small business should be to attract more buyers – and to keep them. Although there are a plethora of ways to do this, video marketing is one of the absolute best and most effective tools available to attract potential customers and then engage them in a […]

Continue Reading »

Marketing To Ideal Customers: What Every Small Business Should Know About Direct Mail

March 12, 2017 0 Comments
Marketing To Ideal Customers:  What Every Small Business Should Know About Direct Mail

Not all customers are ideal customers.  The truth is there are customers who are costing you time and money.  There are other customers that are profitable.  When making the decision on where to spend marketing dollars, to the extent possible, you want to focus on contacts that fit the ideal customer profile. Direct mail marketing??? […]

Continue Reading »