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Tag: marketing

Marketing To Ideal Customers: What Every Small Business Should Know About Direct Mail

March 12, 2017 0 Comments
Marketing To Ideal Customers:  What Every Small Business Should Know About Direct Mail

Not all customers are ideal customers.  The truth is there are customers who are costing you time and money.  There are other customers that are profitable.  When making the decision on where to spend marketing dollars, to the extent possible, you want to focus on contacts that fit the ideal customer profile. Direct mail marketing??? […]

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3 Signs That Your Small Business Needs Help

September 23, 2016 0 Comments
3 Signs That Your Small Business Needs Help

Feeling like your small business needs help? You’re not alone. Every day in a small business or startup brings about new challenges to overcome and new opportunities to succeed. The day to day processes can leave anyone drained or with little time to analyze anything beyond what just occurred. Time flies! In fact, it is […]

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How to Market Your Private Investigation Agency to Insurance Companies

June 14, 2016 1 Comment
How to Market Your Private Investigation Agency to Insurance Companies

One of the most popular questions I am often asked by other private investigators is “How do I Market my Investigation Agency to Insurance Companies?” My answer is that your marketing approach will depend upon whom you are targeting but here is my secret sauce…

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