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Tag: entrepreneurship

How to Find the Perfect Voice Over Artist for Your Marketing Video

August 1, 2019 0 Comments
How to Find the Perfect Voice Over Artist for Your Marketing Video

In today’s media-rich environment, we need to identify the key elements that make your video marketing immediately engaging. You only have a matter of seconds. Guess what? According to a 2012 study cited by the Wall Street Journal, the sound of the speaker’s voice is twice as important as the message itself. But that’s not all: The speaker’s voice […]

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6 Reasons Why Hiring a Freelance Video Professional is Better for Small Business

July 31, 2019 0 Comments
6 Reasons Why Hiring a Freelance Video Professional is Better for Small Business

As the march towards video continues to dominate the discussion around marketing for small and medium-sized businesses, the inevitable question becomes, “Which is better, hiring a freelance videographer or bringing video production in-house?” No one can argue that video has recently become an integral part of any effective marketing campaign – and for good reason; […]

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The 6 Most Popular Types of How-to and Explainer Videos

July 31, 2019 0 Comments
The 6 Most Popular Types of How-to and Explainer Videos

Most types of how-to and explainer videos are created to teach the viewer how to do something specific or to explain a specific concept that can’t accurately be summed up in a short, general-purpose video or a “talking head” vlog. We all know there are millions of video ideas floating around. While business-related videos should serve to […]

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Freelance Video Production – Rise of the Video Freelancer In the Age of Video

July 31, 2019 0 Comments
Freelance Video Production – Rise of the Video Freelancer In the Age of Video

In the land of digital video, freelance video production will be king (or queen). So, you have finally decided to say “sayonara” to your day job and go the freelance route – or maybe you’re just going to go part-time until your freelance video production or editing business can replace your regular income. That’s great […]

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7 New Markets That Deepfake Videos Have Created

July 31, 2019 0 Comments
7 New Markets That Deepfake Videos Have Created

Though they promise to bring massive chaos, deepfake videos (deepfakes) are an inevitability. The technology used to create these videos just needs a little fine-tuning, and the internet is diligently working away at that. Add in advanced speech synthesis, like Adobe’s VoCo, and suddenly a whole range of new markets open up. For better or worse, […]

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Video Marketing for Small Business – Why and How to Use Video Content

June 19, 2017 0 Comments
Video Marketing for Small Business – Why and How to Use Video Content

In today’s competitive environment, the #1 focus for any small business should be to attract more buyers – and to keep them. Although there are a plethora of ways to do this, video marketing is one of the absolute best and most effective tools available to attract potential customers and then engage them in a […]

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Marketing To Ideal Customers: What Every Small Business Should Know About Direct Mail

March 12, 2017 0 Comments
Marketing To Ideal Customers:  What Every Small Business Should Know About Direct Mail

Not all customers are ideal customers.  The truth is there are customers who are costing you time and money.  There are other customers that are profitable.  When making the decision on where to spend marketing dollars, to the extent possible, you want to focus on contacts that fit the ideal customer profile. Direct mail marketing??? […]

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Working Smarter, Not Harder, is the Secret to Success for Your Startup or Small Business

October 18, 2016 0 Comments
Working Smarter, Not Harder, is the Secret to Success for Your Startup or Small Business

We’re all familiar with the age-old phrase about “working smarter not harder” – and you know what? It is absolutely true! In any startup or small business you don’t have to be the best to succeed, but you do have to be smart! There are over 28 million businesses in America. Therefore, the chances are good […]

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3 Signs That Your Small Business Needs Help

September 23, 2016 0 Comments
3 Signs That Your Small Business Needs Help

Feeling like your small business needs help? You’re not alone. Every day in a small business or startup brings about new challenges to overcome and new opportunities to succeed. The day to day processes can leave anyone drained or with little time to analyze anything beyond what just occurred. Time flies! In fact, it is […]

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