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Freelance Video Production – Rise of the Video Freelancer In the Age of Video

July 31, 2019 0 Comments
Freelance Video Production – Rise of the Video Freelancer In the Age of Video

In the land of digital video, freelance video production will be king (or queen). So, you have finally decided to say “sayonara” to your day job and go the freelance route – or maybe you’re just going to go part-time until your freelance video production or editing business can replace your regular income. That’s great […]

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The 5 Absolute Worst Video Marketing Mistakes (and How to Avoid Them)

July 31, 2019 0 Comments
The 5 Absolute Worst Video Marketing Mistakes (and How to Avoid Them)

Video marketing has become a huge part of business-to-consumer (B2C) marketing. With every passing day, video marketers are getting more experienced and savvy, but many businesses who are just beginning to experiment with video are still making the worst video marketing mistakes, which are easy to avoid with a little pre-planning and thought (and knowing […]

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Making a Whiteboard Video for Business – 4 Ways to Ensure Its Success

July 31, 2019 0 Comments
Making a Whiteboard Video for Business – 4 Ways to Ensure Its Success

Making a whiteboard video for business marketing and training is a well-established trend in video marketing. Explainer videos are an easily sharable way to introduce your business, your brand or a specific concept to the world. Businesses the world over utilize explainer videos as they’re much more engaging than a long page of text. Be […]

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7 New Markets That Deepfake Videos Have Created

July 31, 2019 0 Comments
7 New Markets That Deepfake Videos Have Created

Though they promise to bring massive chaos, deepfake videos (deepfakes) are an inevitability. The technology used to create these videos just needs a little fine-tuning, and the internet is diligently working away at that. Add in advanced speech synthesis, like Adobe’s VoCo, and suddenly a whole range of new markets open up. For better or worse, […]

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3 Ideas to Kick-start Small Business Video Marketing Creativity

July 31, 2019 0 Comments
3 Ideas to Kick-start Small Business Video Marketing Creativity

I have news for you: creative small business video marketing ideas don’t have to look, sound and smell like video advertising! The explosion of social media means that businesses now know a lot more about their customers. It also means that businesses both large and small are under pressure to make that great first impression with their […]

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The 7 Most Important Rules of Advertising with Video

July 31, 2019 0 Comments
The 7 Most Important Rules of Advertising with Video

Advertising with video is potentially the most powerful marketing method on the Internet today but many small business owners shy away from video marketing because they either don’t understand the benefits or they simply don’t know how to make videos. I can fully understand their hesitation; no one wants to invest time, effort and money […]

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Local SEO and Why It’s Important to Your Tourist Attraction, Tour or Tourism-Based Business

May 7, 2019 0 Comments
Local SEO and Why It’s Important to Your Tourist Attraction, Tour or Tourism-Based Business

Local search is powerful for small businesses, with 97% of people searching online to find a local business. This means if you aren’t fully optimized, you could be missing out on a lot of potential customers visiting your tourist attraction, tours or travel-related business. Google My Business The starting point of Local SEO is making […]

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One Small Change Every Month = A Whole New You!

January 12, 2019 0 Comments
One Small Change Every Month = A Whole New You!

We should view the changes in our lives as a positive force. After all, these changes are responsible for our personal growth. Many people tend to put off making changes in their lives until the start of a new year; as if these changes will be less painful if they are disguised as new “resolutions.” […]

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The Technology Behind “Deepfakes”: How Video’s Most Controversial New Trend Works

April 13, 2018 0 Comments
The Technology Behind “Deepfakes”: How Video’s Most Controversial New Trend Works

“Deepfake” has become the most common new term for an artificial intelligence process that can digitally swap one face for another in just about any video. Naturally, the first area this technology found widespread use was in porn. The name stems from Reddit user “deepfakes,” who appears to have developed the basic AI algorithm that […]

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Video Marketing for Small Business – Why and How to Use Video Content

June 19, 2017 0 Comments
Video Marketing for Small Business – Why and How to Use Video Content

In today’s competitive environment, the #1 focus for any small business should be to attract more buyers – and to keep them. Although there are a plethora of ways to do this, video marketing is one of the absolute best and most effective tools available to attract potential customers and then engage them in a […]

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