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Advice

Marketing To Ideal Customers: What Every Small Business Should Know About Direct Mail

March 12, 2017 0 Comments
Marketing To Ideal Customers:  What Every Small Business Should Know About Direct Mail

Not all customers are ideal customers.  The truth is there are customers who are costing you time and money.  There are other customers that are profitable.  When making the decision on where to spend marketing dollars, to the extent possible, you want to focus on contacts that fit the ideal customer profile. Direct mail marketing??? […]

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3 Signs That Your Small Business Needs Help

September 23, 2016 0 Comments
3 Signs That Your Small Business Needs Help

Feeling like your small business needs help? You’re not alone. Every day in a small business or startup brings about new challenges to overcome and new opportunities to succeed. The day to day processes can leave anyone drained or with little time to analyze anything beyond what just occurred. Time flies! In fact, it is […]

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What is Social Capital? How Online Influence Leads To Real Wealth

January 30, 2015 1 Comment
What is Social Capital? How Online Influence Leads To Real Wealth

In my previous article I discuss personal branding and only very briefly discussed the concept of social capital. I ended with the thought, “Where financial capital fails, social capital performs tremendously well.” It’s certainly an enticing thought for me that one can brace for economic shock through the development of your personal presence on the Internet – […]

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The Power of Personal Branding and the Business of Being You

January 27, 2015 4 Comments
The Power of Personal Branding and the Business of Being You

What is a business or brand without a reputation? How well-known and regarded is this reputation and is it helping or hurting the organization? Without name recognition (good or bad) a business goes no where. It ceases to exist in the mind of the consumer. Did you know that, today, your personal brand is every […]

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Using Apps to Overcome Writer’s Block

July 4, 2014 0 Comments
Using Apps to Overcome Writer’s Block

I just tried out this tool on a website called Write or Die (http://writeordie.com/) as I have been trying to get over some writer’s block I’ve been experiencing lately. I took the challenge to write 500 words in less than 15 minutes. Write or Die features a “consequence mode” that kicks in whenever your writing slows […]

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Building Rapport to Get What You Want – Secrets from an Elite FBI Boss

April 22, 2014 1 Comment
Building Rapport to Get What You Want – Secrets from an Elite FBI Boss

My wife remarked the other day, that I am able to strike up a long and deep conversation with just about any stranger I meet. Specifically, Julie was laughing about how much personal information this one particular lady had just shared with me and, admittedly, it was some pretty shocking stuff. Getting people to tell […]

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90 Second Reads – 11 Easy but Effective Negotiating Tips

April 9, 2014 1 Comment
90 Second Reads – 11 Easy but Effective Negotiating Tips

Negotiating cannot be avoided if you are involved in the operation of any sort of business.  If you actively avoid negotiations you probably aren’t getting everything you deserve and are leaving opportunity or profit on the table. The first step to mastering the ability to effectively negotiate is to get over the idea that the […]

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“Can I Make Money In Any Online Business Using A Simple…?” No, You Cannot.

April 8, 2014 2 Comments
“Can I Make Money In Any Online Business Using A Simple…?” No, You Cannot.

A dear friend from high school asked me this morning what I thought about an advertisement disguised on Facebook to look like an article titled “Learn How to Make 6-Figures In Any Online Business Using a Simple 3-Part Blog Formula” in which the authors are touting a free online webinar promising to teach others: Why there’s […]

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