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Archive for July, 2019

The 7 Keys Ingredients of a Great Explainer Video

July 31, 2019 0 Comments
The 7 Keys Ingredients of a Great Explainer Video

An explainer video is a very short animated video used to introduce a concept, product, website, company, or anything else that has many details. The explainer video is short, usually between 1 – 3 minutes, and is usually presented in the form of a cartoon. These videos can either include talking characters, a narrator, or […]

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Top 5 Video Marketing Mistakes Brands Make (and how to avoid them)

July 31, 2019 0 Comments
Top 5 Video Marketing Mistakes Brands Make (and how to avoid them)

Video marketing is an awesome way to reach out and engage multiple users all at the same time. Videos have a startling effect on the human psyche that gives brands the immense power to engage visually and emotionally. When you see a video that is relatable or resonates a common pain point that you’ve faced […]

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6 Reasons Why Hiring a Freelance Video Professional is Better for Small Business

July 31, 2019 0 Comments
6 Reasons Why Hiring a Freelance Video Professional is Better for Small Business

As the march towards video continues to dominate the discussion around marketing for small and medium-sized businesses, the inevitable question becomes, “Which is better, hiring a freelance videographer or bringing video production in-house?” No one can argue that video has recently become an integral part of any effective marketing campaign – and for good reason; […]

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The 6 Most Popular Types of How-to and Explainer Videos

July 31, 2019 0 Comments
The 6 Most Popular Types of How-to and Explainer Videos

Most types of how-to and explainer videos are created to teach the viewer how to do something specific or to explain a specific concept that can’t accurately be summed up in a short, general-purpose video or a “talking head” vlog. We all know there are millions of video ideas floating around. While business-related videos should serve to […]

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How Do I Get My Videos to Rank Higher on Google? The 9 Secrets of Video SEO

July 31, 2019 0 Comments
How Do I Get My Videos to Rank Higher on Google? The 9 Secrets of Video SEO

Are you trying to get your videos to rank higher on Google Search? You’re not alone. Everyone else is working hard to get their videos to rank higher on Google, YouTube and anywhere else they can upload, market and promote their videos, too. The good news is that if you do these nine things before uploading your video, you’re already […]

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Benefits of Video Marketing – 3 Unexpected Reasons to Market with Videos

July 31, 2019 0 Comments
Benefits of Video Marketing – 3 Unexpected Reasons to Market with Videos

If you are thinking about adding interactive videos to your marketing strategy, bravo! You have made the right decision. The use of videos as a marketing tool is becoming increasingly popular and for good reason. Beyond the obvious benefits of video marketing, like the search engine optimization (SEO) benefits of video, easy delivery of your marketing message, increased […]

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Freelance Video Production – Rise of the Video Freelancer In the Age of Video

July 31, 2019 0 Comments
Freelance Video Production – Rise of the Video Freelancer In the Age of Video

In the land of digital video, freelance video production will be king (or queen). So, you have finally decided to say “sayonara” to your day job and go the freelance route – or maybe you’re just going to go part-time until your freelance video production or editing business can replace your regular income. That’s great […]

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The 5 Absolute Worst Video Marketing Mistakes (and How to Avoid Them)

July 31, 2019 0 Comments
The 5 Absolute Worst Video Marketing Mistakes (and How to Avoid Them)

Video marketing has become a huge part of business-to-consumer (B2C) marketing. With every passing day, video marketers are getting more experienced and savvy, but many businesses who are just beginning to experiment with video are still making the worst video marketing mistakes, which are easy to avoid with a little pre-planning and thought (and knowing […]

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Making a Whiteboard Video for Business – 4 Ways to Ensure Its Success

July 31, 2019 0 Comments
Making a Whiteboard Video for Business – 4 Ways to Ensure Its Success

Making a whiteboard video for business marketing and training is a well-established trend in video marketing. Explainer videos are an easily sharable way to introduce your business, your brand or a specific concept to the world. Businesses the world over utilize explainer videos as they’re much more engaging than a long page of text. Be […]

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7 New Markets That Deepfake Videos Have Created

July 31, 2019 0 Comments
7 New Markets That Deepfake Videos Have Created

Though they promise to bring massive chaos, deepfake videos (deepfakes) are an inevitability. The technology used to create these videos just needs a little fine-tuning, and the internet is diligently working away at that. Add in advanced speech synthesis, like Adobe’s VoCo, and suddenly a whole range of new markets open up. For better or worse, […]

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