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Local SEO and Why It’s Important to Your Tourist Attraction, Tour or Tourism-Based Business

May 7, 2019 0 Comments
Local SEO and Why It’s Important to Your Tourist Attraction, Tour or Tourism-Based Business

Local search is powerful for small businesses, with 97% of people searching online to find a local business. This means if you aren’t fully optimized, you could be missing out on a lot of potential customers visiting your tourist attraction, tours or travel-related business. Google My Business The starting point of Local SEO is making […]

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One Small Change Every Month = A Whole New You!

January 12, 2019 0 Comments
One Small Change Every Month = A Whole New You!

We should view the changes in our lives as a positive force. After all, these changes are responsible for our personal growth. Many people tend to put off making changes in their lives until the start of a new year; as if these changes will be less painful if they are disguised as new “resolutions.” […]

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The Technology Behind “Deepfakes”: How Video’s Most Controversial New Trend Works

April 13, 2018 0 Comments
The Technology Behind “Deepfakes”: How Video’s Most Controversial New Trend Works

“Deepfake” has become the most common new term for an artificial intelligence process that can digitally swap one face for another in just about any video. Naturally, the first area this technology found widespread use was in porn. The name stems from Reddit user “deepfakes,” who appears to have developed the basic AI algorithm that […]

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Video Marketing for Small Business – Why and How to Use Video Content

June 19, 2017 0 Comments
Video Marketing for Small Business – Why and How to Use Video Content

In today’s competitive environment, the #1 focus for any small business should be to attract more buyers – and to keep them. Although there are a plethora of ways to do this, video marketing is one of the absolute best and most effective tools available to attract potential customers and then engage them in a […]

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Marketing To Ideal Customers: What Every Small Business Should Know About Direct Mail

March 12, 2017 0 Comments
Marketing To Ideal Customers:  What Every Small Business Should Know About Direct Mail

Not all customers are ideal customers.  The truth is there are customers who are costing you time and money.  There are other customers that are profitable.  When making the decision on where to spend marketing dollars, to the extent possible, you want to focus on contacts that fit the ideal customer profile. Direct mail marketing??? […]

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Working Smarter, Not Harder, is the Secret to Success for Your Startup or Small Business

October 18, 2016 0 Comments
Working Smarter, Not Harder, is the Secret to Success for Your Startup or Small Business

We’re all familiar with the age-old phrase about “working smarter not harder” – and you know what? It is absolutely true! In any startup or small business you don’t have to be the best to succeed, but you do have to be smart! There are over 28 million businesses in America. Therefore, the chances are good […]

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3 Signs That Your Small Business Needs Help

September 23, 2016 0 Comments
3 Signs That Your Small Business Needs Help

Feeling like your small business needs help? You’re not alone. Every day in a small business or startup brings about new challenges to overcome and new opportunities to succeed. The day to day processes can leave anyone drained or with little time to analyze anything beyond what just occurred. Time flies! In fact, it is […]

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Drone Business Ideas: Surveying, Conservation & Environmental Regulation

August 23, 2016 3 Comments
Drone Business Ideas: Surveying, Conservation & Environmental Regulation

So you have a drone – what are you going to do with it? Fly it aimlessly around your yard? Spy on your neighbors? Use it to drive your dog crazy? Drone owners have the potential to hop onto the tech bandwagon (and a deep well of drone business ideas that are taking off daily) to put their new gadget to use in an even better way: making money.

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How to Market Your Private Investigation Agency to Insurance Companies

June 14, 2016 2 Comments
How to Market Your Private Investigation Agency to Insurance Companies

One of the most popular questions I am often asked by other private investigators is “How do I Market my Investigation Agency to Insurance Companies?” My answer is that your marketing approach will depend upon whom you are targeting but here is my secret sauce…

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What is Social Capital? How Online Influence Leads To Real Wealth

January 30, 2015 1 Comment
What is Social Capital? How Online Influence Leads To Real Wealth

In my previous article I discuss personal branding and only very briefly discussed the concept of social capital. I ended with the thought, “Where financial capital fails, social capital performs tremendously well.” It’s certainly an enticing thought for me that one can brace for economic shock through the development of your personal presence on the Internet – […]

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