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Proactively Preventing Employee Problems Through Proper Screening Processes

August 2, 2019 0 Comments
Proactively Preventing Employee Problems Through Proper Screening Processes

Hiring and retaining employees in today’s marketplace is a complicated situation; in fact, it’s more of a matter of life and death for most businesses.  The liabilities inherited with each job offer include Employee theft Huge turnover rates Unqualified employees Negligent hiring practices and discrimination based lawsuits Violence in the workplace Each of these challenges […]

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Putting Personal Information on the Internet Can Put You In Danger

August 2, 2019 0 Comments
Putting Personal Information on the Internet Can Put You In Danger

There is already a lot being said about malware (Trojans, viruses, worms, etc.) and attempts to obtain your cash, personal identity, usernames and passwords through various frauds, phishing schemes and other cybercrimes.  While this is crucial information to have, practically nothing is being written about the tremendous amount of personal information pouring onto the Internet […]

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What is Mass Marketing and Consumer Targeted Fraud?

August 2, 2019 0 Comments
What is Mass Marketing and Consumer Targeted Fraud?

Mass Marketing Fraud is a general term for frauds that exploit mass-communication media, such as telemarketing fraud, Internet fraud, and identity theft. Since the 1930s, mass marketing has been an accepted and productive way of increasing a customer base. Advanced communications, including computers, speed dialing, automatic dialing, and facsimile machines, along with modern conveniences such […]

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How to Find the Perfect Voice Over Artist for Your Marketing Video

August 1, 2019 0 Comments
How to Find the Perfect Voice Over Artist for Your Marketing Video

In today’s media-rich environment, we need to identify the key elements that make your video marketing immediately engaging. You only have a matter of seconds. Guess what? According to a 2012 study cited by the Wall Street Journal, the sound of the speaker’s voice is twice as important as the message itself. But that’s not all: The speaker’s voice […]

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The 7 Keys Ingredients of a Great Explainer Video

July 31, 2019 0 Comments
The 7 Keys Ingredients of a Great Explainer Video

An explainer video is a very short animated video used to introduce a concept, product, website, company, or anything else that has many details. The explainer video is short, usually between 1 – 3 minutes, and is usually presented in the form of a cartoon. These videos can either include talking characters, a narrator, or […]

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Top 5 Video Marketing Mistakes Brands Make (and how to avoid them)

July 31, 2019 0 Comments
Top 5 Video Marketing Mistakes Brands Make (and how to avoid them)

Video marketing is an awesome way to reach out and engage multiple users all at the same time. Videos have a startling effect on the human psyche that gives brands the immense power to engage visually and emotionally. When you see a video that is relatable or resonates a common pain point that you’ve faced […]

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6 Reasons Why Hiring a Freelance Video Professional is Better for Small Business

July 31, 2019 0 Comments
6 Reasons Why Hiring a Freelance Video Professional is Better for Small Business

As the march towards video continues to dominate the discussion around marketing for small and medium-sized businesses, the inevitable question becomes, “Which is better, hiring a freelance videographer or bringing video production in-house?” No one can argue that video has recently become an integral part of any effective marketing campaign – and for good reason; […]

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The 6 Most Popular Types of How-to and Explainer Videos

July 31, 2019 0 Comments
The 6 Most Popular Types of How-to and Explainer Videos

Most types of how-to and explainer videos are created to teach the viewer how to do something specific or to explain a specific concept that can’t accurately be summed up in a short, general-purpose video or a “talking head” vlog. We all know there are millions of video ideas floating around. While business-related videos should serve to […]

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How Do I Get My Videos to Rank Higher on Google? The 9 Secrets of Video SEO

July 31, 2019 0 Comments
How Do I Get My Videos to Rank Higher on Google? The 9 Secrets of Video SEO

Are you trying to get your videos to rank higher on Google Search? You’re not alone. Everyone else is working hard to get their videos to rank higher on Google, YouTube and anywhere else they can upload, market and promote their videos, too. The good news is that if you do these nine things before uploading your video, you’re already […]

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Benefits of Video Marketing – 3 Unexpected Reasons to Market with Videos

July 31, 2019 0 Comments
Benefits of Video Marketing – 3 Unexpected Reasons to Market with Videos

If you are thinking about adding interactive videos to your marketing strategy, bravo! You have made the right decision. The use of videos as a marketing tool is becoming increasingly popular and for good reason. Beyond the obvious benefits of video marketing, like the search engine optimization (SEO) benefits of video, easy delivery of your marketing message, increased […]

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