Not all customers are ideal customers. The truth is there are customers who are costing you time and money. There are other customers that are profitable. When making the decision on where to spend marketing dollars, to the extent possible, you want to focus on contacts that fit the ideal customer profile. Direct mail marketing??? […]
We’re all familiar with the age-old phrase about “working smarter not harder” – and you know what? It is absolutely true! In any startup or small business you don’t have to be the best to succeed, but you do have to be smart! There are over 28 million businesses in America. Therefore, the chances are good […]
Feeling like your small business needs help? You’re not alone. Every day in a small business or startup brings about new challenges to overcome and new opportunities to succeed. The day to day processes can leave anyone drained or with little time to analyze anything beyond what just occurred. Time flies! In fact, it is […]
So you have a drone – what are you going to do with it? Fly it aimlessly around your yard? Spy on your neighbors? Use it to drive your dog crazy? Drone owners have the potential to hop onto the tech bandwagon (and a deep well of drone business ideas that are taking off daily) to put their new gadget to use in an even better way: making money.
One of the most popular questions I am often asked by other private investigators is “How do I Market my Investigation Agency to Insurance Companies?” My answer is that your marketing approach will depend upon whom you are targeting but here is my secret sauce…
On September 25, 2014, the Federal Aviation Administration (FAA) granted an exemption to its ban on commercial drone use to six movie and television production companies. Negotiations for a similar exemption with a seventh company, Flying-Cam Inc., are currently pending. The waiver will allow the companies to use for filming use unmanned aerial drones within […]
Don’t let them fool you, semi-retirement isn’t all that it is cracked up to be. I was never fully able to relax knowing that I’d eventually have to either find a J-O-B or get cracking on another business startup sooner rather than later to ensure that I’d maintain an uninterrupted stream of income. My options […]