Proactively Preventing Employee Problems Through Proper Screening Processes

Hiring and retaining employees in today’s marketplace is a…

Putting Personal Information on the Internet Can Put You In Danger

There is already a lot being said about malware (Trojans, viruses,…

What is Mass Marketing and Consumer Targeted Fraud?

Mass Marketing Fraud is a general term for frauds that exploit…

How to Find the Perfect Voice Over Artist for Your Marketing Video

In today’s media-rich environment, we need to identify the…

The 7 Keys Ingredients of a Great Explainer Video

An explainer video is a very short animated video used to introduce…

Top 5 Video Marketing Mistakes Brands Make (and how to avoid them)

Video marketing is an awesome way to reach out and engage multiple…

6 Reasons Why Hiring a Freelance Video Professional is Better for Small Business

As the march towards video continues to dominate the discussion…

The 6 Most Popular Types of How-to and Explainer Videos

Most types of how-to and explainer videos are created to teach…

How Do I Get My Videos to Rank Higher on Google? The 9 Secrets of Video SEO

Are you trying to get your videos to rank higher on Google Search? You’re…

Benefits of Video Marketing - 3 Unexpected Reasons to Market with Videos

If you are thinking about adding interactive videos to your marketing…

Freelance Video Production – Rise of the Video Freelancer In the Age of Video

In the land of digital video, freelance video production will…

The 5 Absolute Worst Video Marketing Mistakes (and How to Avoid Them)

Video marketing has become a huge part of business-to-consumer…

Making a Whiteboard Video for Business - 4 Ways to Ensure Its Success

Making a whiteboard video for business marketing and training…

7 New Markets That Deepfake Videos Have Created

Though they promise to bring massive chaos, deepfake videos (deepfakes)…

3 Ideas to Kick-start Small Business Video Marketing Creativity

I have news for you: creative small business video marketing…

The 7 Most Important Rules of Advertising with Video

Advertising with video is potentially the most powerful marketing…
Local SEO for Tourism Businesses and Tourist Attractions

Local SEO and Why It’s Important to Your Tourist Attraction, Tour or Tourism-Based Business

Local search is powerful for small businesses, with 97% of people…
Make Changes One Month at a Time

One Small Change Every Month = A Whole New You!

We should view the changes in our lives as a positive force.…
Technology Behind DeepFakes

The Technology Behind "Deepfakes": How Video's Most Controversial New Trend Works

"Deepfake" has become the most common new term for an artificial…
Why Small Business Needs Video Marketing and How to Use Video Content

Video Marketing for Small Business - Why and How to Use Video Content

In today's competitive environment, the #1 focus for any small…
direct mail marketing for small business

Marketing To Ideal Customers: What Every Small Business Should Know About Direct Mail

Not all customers are ideal customers.  The truth is there are…
Working Smarter Not Harder is the Secret to Success for Your Startup

Working Smarter, Not Harder, is the Secret to Success for Your Startup or Small Business

We're all familiar with the age-old phrase about "working smarter not…
Signs That a Small Business Needs Help

3 Signs That Your Small Business Needs Help

Feeling like your small business needs help? You're not alone. Every…
Drone Business Ideas - Aerial Surveys, Environmental Regulation and Conservation

Drone Business Ideas: Surveying, Conservation & Environmental Regulation

So you have a drone – what are you going to do with it? Fly it aimlessly around your yard? Spy on your neighbors? Use it to drive your dog crazy? Drone owners have the potential to hop onto the tech bandwagon (and a deep well of drone business ideas that are taking off daily) to put their new gadget to use in an even better way: making money.
How To Market a Private Investigation Agency

How to Market Your Private Investigation Agency to Insurance Companies

One of the most popular questions I am often asked by other private investigators is "How do I Market my Investigation Agency to Insurance Companies?" My answer is that your marketing approach will depend upon whom you are targeting but here is my secret sauce...
Building Social Capital Through Personal Branding

What is Social Capital? How Online Influence Leads To Real Wealth

In my previous article I discuss personal branding and only…
L Scott Harrell on Personal Branding

The Power of Personal Branding and the Business of Being You

What is a business or brand without a reputation? How well-known…
Digital Piracy

YouTube's SmarterEveryDay Takes On Facebook: 6 Tips for Fighting Digital Piracy

Emerging Online Feud Between Popular YouTube Channel, Smarter…
FAA Logo and UAV Drones

FAA Green-lights Commercial UAV Drone Use for 6 Hollywood Film Production Companies

On September 25, 2014, the Federal Aviation Administration (FAA)…
You Get What You Negotiate.001

Back in Startup Mode. Time For A New Direction.

Don't let them fool you, semi-retirement isn't all that it is…

Using Apps to Overcome Writer's Block

I just tried out this tool on a website called Write or Die (…

Building Rapport to Get What You Want - Secrets from an Elite FBI Boss

My wife remarked the other day, that I am able to strike up a…

90 Second Reads – 13 Great Tips for Starting a Blog & Keeping it Going

With the demise of Facebook's free organic reach for brands and…

90 Second Reads - 11 Easy but Effective Negotiating Tips

Negotiating cannot be avoided if you are involved in the operation…

"Can I Make Money In Any Online Business Using A Simple...?" No, You Cannot.

A dear friend from high school asked me this morning what I thought…

Dear Maddie & Max: Travel Has Taught Me One Great Truth...

“To all the ships at sea, and all the ports of call.…

Practical Application of Remote UAV Drones in Private Investigation

I'm definitely excited about really getting into aerial video…
Facebook Knows Where You Are

Serious Facebook Privacy Concerns with Smartphone GPS Location Capabilities

Concerned about Facebook privacy? You should be, especially if you are using the iPhone or Android smartphone apps and allow your phone’s GPS to broadcast your location when tagging pictures or sending instant messages. Here's why...